MARK MCKENZIE
CORPORATE COMMUNICATIONS LEADER
Public Affairs | Media Strategy | Executive Messaging
Communicating complex issues in high-pressure environments, aligning leadership priorities with public, stakeholder, and workforce understanding.
I’ve spent my career communicating to large audiences, in media, in government, and on the ground in the auto industry.
As a City Councillor in Windsor, I deal with complex issues every day, infrastructure, housing, public services, and I’m responsible for making those decisions understandable to residents, stakeholders, and the media.
Before that, I worked in a highly competitive cross-border radio market, where results were clear. If the messaging worked, audiences grew. At 89X, we built one of the top-performing stations in the region.
I’ve also worked on the production line with Stellantis, so I understand how large operations actually function, and how communication lands with the people doing the work. I understand both leadership priorities and frontline workforce realities, and how communication breaks down when those two disconnect.
I bring that perspective into every role, aligning leadership messaging with real-world impact.
Experience & Impact
EXECUTIVE & PUBLIC COMMUNICATIONS
Experienced working with media, stakeholders, and public audiences in high-pressure environments where clarity and credibility matter.
• Deliver clear, credible messaging in environments where decisions are public, visible, and often contested.
• Communicate complex policy, infrastructure, and economic issues to large public audiences.
• Support messaging that impacts public perception, stakeholder alignment, and community trust.
• Operate in high-pressure situations where messaging must be accurate, defensible, and immediate.
STRATEGIC COMMUNICATIONS & MESSAGING
Extensive experience creating professional digital content across audio, video, and social platforms.
• Build messaging that connects leadership intent with real-world understanding.
• Translate complex issues into clear, actionable communication.
• Align messaging across public, media, and stakeholder audiences.
• Strengthen credibility by delivering consistent, clear communication over time.
AUDIENCE GROWTH & ENGAGEMENT
More than two decades of experience communicating complex issues to large public audiences through broadcast media, public office, and community engagement.
• Proven ability to build, grow, and maintain large, engaged audiences.
• Contributed to significant audience growth in a competitive cross-border media market.
• Helped drive 89X radio in Detroit-Windsor to #1 Men 25–44 and top-ranked music station in Windsor, in a highly competitive cross-border market.
• Maintain ongoing communication with thousands of residents through structured outreach.
DIGITAL & CONTENT STRATEGY
Strong experience communicating with large audiences through digital platforms and direct communication channels.
• Use content to inform, engage, and influence audiences across platforms.
• Produce and deliver digital, audio, and video content that explains complex issues clearly.
• Manage content from creation through distribution across multiple platforms.
• Use digital channels to maintain consistent audience engagement.
AUTOMOTIVE INDUSTRY EXPERIENCE
Direct experience working within Windsor’s automotive industry and engaging with manufacturing communities.
• Bring direct, frontline understanding of manufacturing environments and workforce realities.
• Worked on the production line at the Windsor Assembly Plant.
• Understand operational pressures, workforce dynamics, and communication breakdowns.
• Connect leadership messaging to frontline impact in industrial environments.
Education
Humber College
Radio Broadcasting
Specs Howard School Of Media Arts
Radio & Television Broadcasting
Humber College
Real Estate Education
Communications Leadership
Executive Communications
& Public Affairs
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Leadership messaging.
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Stakeholder alignment.
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Public affairs and government relations.
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Communication in high-pressure, public-facing environments.
Strategic Communications
& Media Relations
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Develop messaging that shapes public understanding and supports leadership priorities.
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Engage with media and stakeholders under pressure.
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Translate complex issues into clear, defensible communication.
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Maintain consistency across public, media, and internal messaging.
Audience & Content Strategy
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Build and maintain large, engaged audiences across multiple platforms.
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Drive audience growth and retention in competitive environments.
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Develop and deliver content across audio, video, and digital channels.
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Manage content from creation through distribution.
Automotive & Industrial Insight
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Experience within a high-volume manufacturing environment.
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Understanding of workforce dynamics and operational pressure.
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Ability to connect leadership messaging with frontline impact
What Sets Me Apart
Most communications professionals come from either media or corporate environments.
I bring both, along with direct experience inside the automotive industry.
• Experience at the leadership table in municipal government
• Proven ability to build and engage large audiences
• Firsthand understanding of manufacturing environments
I’ve worked on the line in a major automotive plant and at the decision-making table in government. I understand how messaging lands at both levels, and what happens when it doesn’t.
